An online business is a business that is run by utilizing the internet to make buying and selling transactions. Many products can be sold online, ranging from goods, services, and digital products. This product can be reached by customers wherever they are, not only limited to Indonesia but abroad.

Doing business in this way allows us not to have to leave the house to make money. Several advantages of online business cause many people to want to pursue it, for example, the benefits below.

Minimizing Capital

Most people are hesitant to open a business because it requires large capital, even though the capital spent when doing business online can be lower because businesses do not need to provide warehouses or physical stores. Opening an online business does not require significant promotional and operational costs. The initial capital issued includes a computer/mobile phone, internet connection, software to support transaction activities, and intention to start.

Wider Business Reach

Transaction activities in online business can be done anytime and anywhere because there are no limitations on space, time, and operating hours. Elmer Lovers' business can be found on social media or e-commerce all the time. In addition, the users that can be reached can be wider because they are not limited to the business area, but all internet users.

More Practical Payment System

Online business transactions are generally more practical because they offer a choice of various payment methods such as electronic money and bank transfers. The payment system is made more integrated especially if it is incorporated into a marketplace.

As businessmen/businesswomen, we need data to monitor business developments. This is also available on the marketplace because there is an insight feature that can be accessed as a seller to find out how many people visited the store, the number of people who responded, the number of people who communicated, the number of people who bought the product, and of course get feedback from customers. If Elmer Lovers is a beginner who is just about to start an online business, it is important to know the list of marketplaces in Indonesia that are most widely used to be able to match the products being sold to where to sell them.