This year, Elmer Chocolate proudly celebrates its 20th anniversary, marking two decades of passion, innovation, and inspiration in the world of baking in Indonesia. For the past twenty years, Elmer has been a part of countless kitchens, supporting small businesses, home bakers, and families across the country in creating delicious and memorable creations. This milestone is more than just a celebration of achievements; it is a heartfelt tribute to the loyal customers, MSMEs, and baking communities who have grown and thrived alongside Elmer on this incredible journey.

Carrying the theme “Elmer ChocoVersary: Create Creations, Welcome Achievements”, Elmer invites all Elmer Lovers to join a series of inspiring, interactive, and fun-filled activities. These events are designed to strengthen relationships with customers and partners, foster brand loyalty and purchase interest through meaningful experiences, provide hands-on interaction with Elmer’s products to deepen brand engagement, and nurture a vibrant baking community as a space for sharing, learning, and collaboration. Here are some of the exciting activities in store:

1. Elmer Experience Day

As part of our commitment to educating and providing direct experience to our loyal customers, Elmer Chocolate proudly presents Elmer Experience Day. Elmer Experience Day is a semi hands-on training program that gives Elmer Lovers the exclusive opportunity to learn baking directly from our experts at the Elmer Chocolate Baking Center in Jakarta.

This exciting event will be held on August 9, 2025, and is designed to offer an interactive, inspiring, and fun learning experience. Due to limited slots, this program is highly exclusive. Lucky participants will receive several exciting benefits, including: free skill upgrade session, participation in a semi hands-on Lavish Cake class featuring 5 premium recipes, direct interaction with Elmer Chocolate’s Technical Advisors, a chance to win exclusive door prizes, complimentary goody bag, bonus access to tutorial recordings. To participate, Elmer Lovers must meet the following terms and conditions:

1. Follow our official Instagram: @elmerchocolates

2. Like as many posts as possible on our Instagram page

3. Purchase Elmer products worth a minimum of Rp 750,000 (accumulative spending) from our official online store between June 20 – July 20, 2025.

4. Send proof of purchase via DM to @elmerchocolates once your total spending reaches Rp 750,000 during the promo period

5. 20 selected participants will be invited to upgrade their baking skills at our Baking Center – Pluit, North Jakarta

6. Selected winners must be available to attend the training in person. Transportation costs are self-funded

7. Make sure your Instagram account is set to public

2. Baking Competition

As part of the 20th anniversary celebration of Elmer Chocolate, we’re excited to present a baking competition for all Elmer Lovers who want to showcase their creativity through delicious dessert creations using Elmer Chocolate products. Elmer will award a business capital grant of IDR 5,000,000 each to 5 selected winners! To join the competition, participants are required to upload a baking tutorial video on Instagram and TikTok between July 1–31, 2025.

Terms and Conditions:

1. Participants must create and upload a baking creation video with the theme “Chocolate-Versary” on their social media accounts.

2. Elmer Chocolate products must be clearly visible in the video and on the thumbnail.

3. Include a short story in the caption about the inspiration behind the recipe and your personal experience with Elmer Chocolate.

4. Use the hashtags #MadeWithElmer and #ElmerChocoVersary.

5. Don’t forget to tag and mention @elmerchocolates.

Unleash your inner baker and celebrate two sweet decades with Elmer Chocolate!

3. Live Baking Marathon

Throughout July 2025, Elmer Chocolate Presents a Live Baking Marathon!

Every Wednesday and Thursday during July 2025, Elmer Chocolate is bringing you a special Live Baking Marathon, held twice a day at 1:30 PM and 7:00 PM (WIB). This is a golden opportunity for all Elmer Lovers to join live online baking classes, interact directly with Elmer’s technical chefs, and gain practical recipe inspiration and useful baking tips. From the comfort of your home—with just an internet connection—you can expand your baking knowledge and discover new creative ideas, all at no additional cost. Don’t miss a single session, because every day offers something new to learn!

This entire series is specially presented by Elmer for Elmer Lovers as a platform to develop baking skills and discover recipes—perfect for both business ideas and homemade treats. Be a part of this exciting journey with Elmer! Check out more details on Instagram: @elmerchocolates (https://www.instagram.com/elmerchocolates/)