Early March, precisely on March 3 - 4, 2024, marked an exciting and unforgettable moment as PT Federal Food Internusa and PT Anugrah Dinamis Adirasa collaborated to organize a private hands-on baking demo at Cherry Boga Baking Center. This hands-on baking demo successfully attracted the interest of local SMEs, resulting in the selection of 18 chosen individuals who could attend the class from start to finish.

The participant profile was predominantly comprised of bakery owners, cake shop proprietors, and SMEs from Palu and its surrounding areas, seeking to gain additional knowledge, experience, and refine their skills alongside professional chefs. Chef Santoni boasts over 20 years of experience as an industrial and bakery artisan in both multinational and national companies. Some of the training sessions he has attended include the Frozen Dough Pizza Hut (France 2022), Crackers Training (Thailand 2022), and Frozen Dough Technique (Singapore 2022).

The event commenced on the morning of March 3 at Cherry Boga Baking Center, with all ingredients and equipment prepared beforehand to ensure participants could comfortably follow and learn each technique. Starting with the creation of various viennoiseries to trending bread, Chef Santoni succeeded in adding value to viennoiseries-making techniques, where SMEs no longer need to worry if they lack a dough sheeter. They were provided with plastic sheets that could be used to make cromboloni, cronigiri, croissants, and more in no more than 30 minutes. In addition to receiving easy tips, participants were also given information and introduced to the functions of each ingredient used, the impact of ingredients and processes on creations, as well as costing techniques.

These aspects are undoubtedly beneficial for SMEs to choose the right and quality ingredients and understand each production process for optimal results. SMEs can also utilize costing techniques to avoid miscalculations in determining product selling prices and to ensure appropriate profits. The selected products used include Avena Margarine, Butter Blend Westland, Pamin Shortening, Maxi Soft (improver), Elmer Dip Glaze series, Elmer Filling Paste series, Elmer Meses Dark Tropical, and Elmer Cocoa Powder. These ingredients were chosen to create delicious and unique flavors in making cromboloni, cronigiri, croissants, khaliat nahl, comb bread, crispy pies, banana rolls, sweet bread, parmesan cheese sticks, and more.

This event received positive feedback from participants for enhancing their experience, knowledge, skills, simplifying previously challenging processes, and gaining new friends for baking-related sharing. Additionally, they provided excellent feedback for the use of Elmer Chocolate products. Some have been using Elmer products for 5 years, starting from Elmer Compound block, Elmer Filling Paste, Elmer Chocostick, Elmer Dip Glaze, Elmer Cocoa Powder, which they usually purchase at Cherry Boga due to its comprehensive selection and availability in areas around Palu. Elmer Lovers can view the event preview here and testimonials here.

May the events organized by PT Federal Food Internusa and PT Anugrah Dinamis Adirasa continue to be beneficial and serve as a platform for the growth and development of SMEs in Indonesia. Stay tuned for updates on our activities on social media @elmerchocolates and @elmerinnovation.