TikTok has become one of the largest social media platforms, capable of providing high exposure. Beyond dance and entertainment content, TikTok hosts a variety of other content such as funny products and unique, "out-of-the-box" foods. All these contents have the potential to go viral, especially when they are unique, educational, and entertaining to audiences. This uniqueness makes TikTok special as a platform for creators and brands to share diverse content. One such viral content recently was the Crookie tutorial on TikTok.

A Crookie is a dessert that combines a cookie with a croissant. Imagine the delightful blend of a croissant's flakiness with a cookie that melts in your mouth. Its outer texture is crispy due to the croissant dough, while the center is filled with soft cookie dough. It also contains melted chocolate bars inside, creating a luscious chocolate filling. To enhance its unique texture and avoid monotony, chocolate chips are added to the dough mix.

Crookie started gaining popularity when a bakery in Paris shared a video about this unique snack on TikTok. Its distinctive name and appearance intrigued audiences in Indonesia, leading many to try it out. While most people are familiar with croissants and cookies as separate snacks, Crookie combines them into something different. This novelty attracted creators, food bloggers, and culinary enthusiasts who eagerly sought or even made their own versions at home.

Seeing the Indonesian market's interest in Crookie, many bakeries and cafes started offering this treat. Some successfully adapted to local tastes and adjusted their recipes accordingly. Prices and flavors can vary depending on the seller and their recipe. For Elmer Lovers who want to make it at home, the ingredients are easily accessible. Moreover, for a bittersweet chocolate flavor, they can choose Elmer Compound Dark Classic and Elmer Chocochip Dark, available at nearby baking supply stores or online.